Star Trek: Summer of Sweet Revenge
To celebrate the 40th anniversary of Star Trek II: The Wrath of Khan, the Star Trek franchise partnered with Coolhaus Ice Cream for Star Trek: Summer of Sweet Revenge – The Wrath of P’Khan, a nationwide experiential campaign that brought "P'khan" flavored frozen treats to fans in Los Angeles, New York City, and beyond.
I developed the campaign’s visual identity and environmental graphics, creating custom artwork for two fully wrapped ice cream trucks, two branded ice cream carts, and supporting promotional elements featured at San Diego Comic-Con and Star Trek Day.
Inspired by the excitement of space travel and the vibrant energy of summer, the creative direction combined psychedelic color, retro-inspired graphics, and warp-speed visual effects to transform each activation into a playful, immersive celebration of one of the franchise’s most beloved films.
Skills + Service:
Creative Direction, Art Direction, Graphic Design, Social Media Graphics, Collateral Design, UX Design
The below truck art was the main feature of the Summer of Sweet Revenge campaign. The art was printed on vinyl and seamlessly wrapped around the truck.
The same art was also modified to wrap a second truck, two ice cream carts, and many other printed media like flags, banners, posters, and napkins.
The art of the
truck wrap
Website
