Mattel, Inc.

For several iconic Mattel brands, I developed consumer product style guides and asset collections, working hands-on and in collaboration with external creative agencies. I established visual direction, developed original assets, and directed agency-created artwork from concept through final execution.

Much of this work supports upcoming product launches and is not yet public. I’m happy to share additional examples and full style guides privately.

Skills + Service:

Consumer Products, Style Guide Development, Art Direction, Creative Direction, Graphic Design, Creative Strategy,

Print & Pattern Design, Apparel Graphics, Licensing, Asset Development, Agency Direction